The creative celebrates the return of fans to stadiums and the euphoria and excitement big game moments create. The iconic 2 Unlimited 90s dance track ‘Get Ready’ provides the soundtrack.

What better way to celebrate by having the campaign star legendary American ring announcer Michael Buffer and his famous trademarked catchphrase.

Zút Media has devised and produced a suite of TV adverts that will promote a mix of sports and Betfred’s Safer Gambling messages.

Check out more about the making and behind the scenes of this campaign here

Betfred Founder and Chairman Fred Done, said: “We are delighted to be associated with Michael, he epitomises what Betfred are all about; Fun, excitement, and big sporting moments.”

“When Zút presented us with their idea we were blown away by their concept and they have done a brilliant job in bringing it to life.”