Bringing adventure season to everyone.

With financial uncertainty driven by the current cost of living crisis, many consumers are cutting back on leisure and tourism activities. The challenge was to position Forestry England’s locations as an affordable and enriching destination for all, ensuring that people recognise the potential for adventure without financial barriers.

Audience data and cultural insight revealed that despite financial constraints, people still seek meaningful and accessible ways to spend their time. Nature offers an immersive and cost-effective solution. With a bit of imagination, Forestry England’s landscapes provide the perfect setting for diverse and unforgettable adventures, regardless of budget or background.

The campaign, “Where Adventures Are Made,” was designed to highlight the inclusivity and accessibility of Forestry England’s woodlands. We partnered with relatable influencers to showcase diverse adventures and experiences, reinforcing the message that adventure is for everyone.

Visually, we embraced an incidental documentary style, using natural lighting, grain, noise, to create a beautiful authentic feel across both video and photography.

The result? A campaign that resonates on a human level, inviting audiences to step outside, explore, and discover the endless possibilities that England’s forests offers.