Enter a world where luxury British craftsmanship meets the intrigue of a bygone era.

Private White V.C., renowned for its heritage and commitment to luxury British craftsmanship, sought a campaign that would seamlessly blend tradition with cinematic intrigue.

Tasked with creating and producing the Spring/Summer 2025 campaign, “SPYCRAFT,” the challenge was to convey a visual narrative that evoked the sophistication of classic British spy films while staying true to the brand’s legacy.

Private White V.C.’s audience appreciates both timeless craftsmanship and compelling storytelling. To engage with their discerning clientele and wider audiences, we needed to go beyond traditional fashion campaigns; creating a visual experience that would not only showcase the garments but also transport viewers into a world of espionage, elegance, and intrigue.

Inspired by the shadowy allure of spy classics, we developed the idea paying close attention to the details. From prop sourcing, styling to colour grade, it’s the meticulous details that bring this campaign to life. Our in-house team took full creative control, art directing, producing, photographing, filming, and editing the entire campaign in our studio.

The result? A suite of beautiful content that effortlessly fuses luxury menswear with cinematic storytelling and a campaign that captures the essence of Private White V.C.’s British heritage while resonating with its audience in a bold and unforgettable way.