We delivered a bold and entertaining CGI ident that aired on ITV’s Celebrity Juice. Reimagining host Keith Lemmon, bringing his larger-than-life persona to the world of Vegas-style gaming. The result, a visually striking and playful execution that felt right at home within the irreverent tone of the TV show.

The project involved full CGI modeling of Keith Lemmon, building the slot machine, and crafting detailed textures and environments to seamlessly blend animation with his signature look. Our approach combined high-quality visual effects with a humorous concept, ensuring that the final piece was eye-catching. The final ident delivered a unique fusion of entertainment and brand storytelling, perfectly aligning with both Betfred and the Celebrity Juice audience.