Adidas X Liverpool FC – Shirt Reveal

The Challenge

Adidas and Liverpool FC tasked us with creating a prelude piece of content to mark the start of their new kit partnership. The brief was to build anticipation for the official launch, spark global conversation, and give fans an early reason to engage with the 2025/26 home shirt.

The Idea

We transformed Anfield into the stage for a bold CGI spectacle. Giant shirts appeared around the stadium, each proudly displaying the names and numbers of fan favourites; alongside the first look at the squad numbers given to new signings. This approach tapped into fan culture and emotion while creating a visually unforgettable moment that blurred the line between reality and illusion.

The Results

By revealing shirt numbers ahead of launch, fans were given time to consider which replica they wanted, helping accelerate the purchase journey in a period of guaranteed high demand. Ultra-targeted yet globally relevant, the content captured the scale, pride, and excitement of the partnership. Within just 30 minutes of going live, the film had been viewed over one million times, and continued to grow at pace, with over 100 million views by the end of the day.