Hyperice x Virgil Van Dijk

Executing a high-profile commercial with elite athletes requires absolute precision, rapid turnaround times, and strict confidentiality. With multiple major stakeholders involved including Hyperice, Nike, and top-tier creative agencies the production demanded a flawless operation to manage premium locations, tight shooting schedules, and high-profile talent, all while maintaining a sleek, cutting-edge aesthetic.

We managed all of the moving parts of this project to ensure a seamless production created to the highest standards.

 

“Showcasing advanced performance and recovery innovation on a global stage.”

 

• Global Visibility: The campaign successfully launched advanced recovery innovation worldwide, positioning the product at the pinnacle of athlete technology.
• Flawless Execution: Zero logistical delays, fully permitted locations, and a highly satisfied client and talent roster.
• Cultural Impact: Successfully set the stage for the groundbreaking Nike × Hyperice collaboration, blending premium commercial production with authentic athletic excellence.

Within our production team we were responsible for carefully managing each element of the production of this global project.

 

Location Sourcing & Permits

• Scouted and secured the perfect, high-tech, premium locations that matched the innovative and elite energy of Virgil van Dijk and the Hyperboot.
• Navigated local council regulations and fast-tracked all necessary filming permits to ensure zero downtime or legal friction during the shoot.

 

Logistics & Production Management

• Coordinated the complex moving parts of a multi-agency commercial shoot, managing tight schedules, equipment movement, and on-set flow.

 

Talent & Client Management

• Served as the primary liaison for Liverpool FC and Netherlands captain Virgil van Dijk, ensuring his time on set was highly efficient, comfortable, and respectful of his demanding training and match schedules.
• Managed communication and expectations between Hyperice, Nike, and the creative agencies to keep everyone aligned and collaborative.

 

Catering & Hospitality

• Provided premium, high-quality catering tailored to the specific dietary needs of elite athletes and the hard-working production crew, keeping energy levels high throughout demanding shoot days.

 

Proud to be part of it.