The Edit

A high-fashion editorial, produced entirely in-house.

We created a high-fashion editorial combining photography and film into one cohesive visual story, from production and shooting through to final post-production.

The brief

The client wanted to create a high-fashion editorial with a strong visual identity that could work across multiple channels. The brief called for premium, editorial-led photography alongside film, creating a versatile bank of content that could be used across web, social and print while maintaining a consistent look and feel throughout.

The idea

We approached the project as a complete editorial story, bringing fashion photography and film together through a considered visual direction. The aim was to create imagery that felt elevated and distinctive, while giving the client a flexible suite of assets that could be adapted across different formats and platforms.

The making

The entire production was delivered in-house at ZUT Studio. We produced and shot the fashion editorial, captured the hero film and managed the complete post-production process, including editing and professional retouching. We then created still imagery in multiple ratios and specifications for web, social and print, giving the client a complete content suite from one shoot.

The outcome

The result was a complete high-fashion editorial spanning hero film and still imagery, all produced and finished in-house at ZUT Studio. The work was created to have longevity across multiple channels, with adaptable assets for digital, social and print.