A fusion of sports, style and culture.

For LFC’s 2023 Firma collection we created a sportswear campaign viewed through a high-end fashion retail lens.

We enlisted legendary Liverpool boxer – and lifelong Red – Callum Smith, to be the face of the campaign.

A thoughtfully-curated, minimalist set, was carefully lit to showcase the range’s luxe, premium feel and allow the product to shine.

Every tiny but exquisite detail of the clothing’s cut and texture was highlighted by our stills and post-production teams.

The final result? A powerful suite of assets designed to cut-through the noise; combining sharp stills, elegant video pieces and short-form, social-ready content.

An iconic campaign at the intersection of sports and fashion.

🥊  Concept and Creative
🥊  Casting
🥊  Set Creation/Lighting
🥊  Motion Graphic/3D Motion
🥊  Video Production
🥊  Short-Form Content Creation
🥊  Stills Photography
🥊  Post Production