/TV Commercial Case study: Betfred Lotto

Bet a little, to win a Lotto

Play Video
The Brief
The Brief

We were commissioned to produce 2 new TV Commercials for Betfred’s Lotto campaign and their Nifty 50 offer, that would raise awareness of Betfred Lotto’s Lotteries and Numbers games. The brief was to keep the tone fun, playful, community feel and excite the audience. 

Key Skills
Creative
Storyboarding
Casting
Set design
Video production
3D animation
The Strategy
spacer

We wanted to focus on “real” people, showcasing the diversity of players that enjoy Betfred’s Lotto. Composed as though it is an informal gathering of players from all walks of life, we will see people talking, laughing and interacting. 

We filmed the Lotto players against a Betfred themed backdrop within a BTS-style studio environment that doubles up as a great space to add motion graphics and lotto offers.

The Results
spacer

Both national TV Commercials aired Summer 23. We also delivered two 30 second national radio campaigns, plus assets for their digital channels, all with different ratios provided for the different social media platforms.

Key Skills
Creative
Storyboarding
Casting
Set design
Video production
3D animation
Get in touch
We'd love to hear from you.

MORE WORK