To kick off the new 24-25 football season for Betfred we placed fans at the heart of the action in this fast-paced, high energy TV commercial.

The advert sees football fans watching or listening to the match across a range of settings, from their own front room to the pub and even the barber shop, capturing the genuine excitement and euphoria that only the beautiful game can bring.

The ad promotes a community-driven approach to sports-betting, where fans come together to celebrate their shared passion.

To capture the intensity of the moments we employed high-speed filming, using a bolt arm and techno cranes to ensure smooth shots and precise camera movements that glide through the action, all set to an uptempo rock classic from Jet.