Birkbeck, University of London, was launching a fundraising and engagement campaign: “The World Needs More Birkbeck”.
The campaign aimed to raise funding to widen access to education, enhance student support, advance world changing research and create new facilities and infrastructures.
To support the campaign Birkbeck required a high-end flagship video that would drive continued engagement with supporters and alumni.
Our approach was to make an uplifting, positive and emotionally engaging piece that resonated strongly with Birkbeck’s alumni and supporters.
The film communicated not just the values of Birkbeck, but the very fabric of the university,
in a way that was honest, human, meaningful and emotionally impactful. It was a rallying cry to the power of further education, personal development, and being part of a community.
We reminded the viewer of what makes Birkbeck unique, reinforcing the positive sentiment they have for the university and encouraging them to support Birkbeck into the future.
Viewers were left with the message that Birkbeck is special because of its commitment to, and support from, its community, inspiring the viewer to want to contribute.
The final short film was unveiled at a launch event for the campaign, forming the centrepiece of a variety of activity to promote the campaign. It was also hosted on the university microsite via YouTube, as well as sent to 70,000 alumni and a global supporter community.
Watch the video above to see the results for yourself.