Filmed across Norway, London, and Liverpool, our short sports documentary delves into the design and manufacturing process behind the new font for Premier League shirts. Through interviews with key figures like Alan Shearer and Ian Wright, we spotlight Avery Dennison’s commitment to innovation and sustainability, while celebrating the significance of shirt numbers in football culture.
We created a documentary-style piece that tells the creative story of the inspiration, development, design and production process behind the most iconic names and numbers on the backs of the most famous football shirts in the world. The film also served to promote the amazing work done by Avery Dennison in partnership with the Premier League, and create awareness around sustainability and design.
