Case Study: Carmel College – 2022 Promotional Video
Carmel College required a promo video to showcase the college to prospective new students and their parents as a stepping stone for future success.
The video needed to show Carmel as a place where students can thrive educationally, make new friends and experience a new stage in life.
It also needed to emphasise an environment of inclusivity, highlighting the support on offer that enables students to reach their full potential and future goals.
Through a carefully constructed narrative told through a collection of soundbites and real footage, our strategy was to show Carmel as “The Place”.
The Place;
To feel supported
To make friends for life
To thrive
To achieve your potential
To discover yourself
To be YOU
From this shoot we delivered a main video, a shorter cut down, plus four individual student stories and an additional film focusing on Foundation Learning, all delivered in various formats for use across website, YouTube, social and paid campaigns.
Watch the video above to see the results for yourself.
