/Case Study: Inovus TOTUM – Software Film
Surgical Training Remastered
The Brief
The Brief
Inovus Medical commissioned us to produce a video showcasing their new surgical training technology TOTUM. The idea was to introduce customers to the new technology, which helps break down barriers between mentors and students in surgical training.
Key Skills
Storyboarding
Video production
Set design
Location sourcing
Casting
3D & VFX
Editing
Colour grading
The Strategy
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For this film we used a “show don’t tell” visual approach.
The core messaging through the film shows how TOTUM is ever-present at every stage of a medical professionals career.
In the film we see three characters using the TOTUM system at different stages in the medical profession. We see a student, surgeon and a senior surgeon all using TOTUM in different locations, highlighting the network which TOTUM can help you create, whilst training and developing skills.
Elements of the software are included in between the scenes, giving insight to what TOTUM has to offer.
Your career. A journey, not a destination.
The Results
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Inovus have used the video content on their website as an introduction to the software. They have also used the content across their social media channels and for use in their informational resources about TOTUM.
Key Skills
Storyboarding
Video production
Set design
Location sourcing
Casting
3D & VFX
Editing
Colour grading
