/Case Study: The White Horse – Promotional Video
The Pub on the Course
The Brief
The Brief
Chester Racecourse wanted to promote the dining offering at The White Horse restaurant, encouraging greater numbers of non-racegoers to the venue as an alternative to other restaurants in Chester city centre.
Key Skills
Casting
Location dressing
Editing
The Strategy
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Positioned as a more family-friendly “gastropub”, The White Horse provides a high-quality, yet relaxed dining experience.
Our video concentrated on showing the varied interior spaces, the quality of the food and service, the unique location (right at the heart of the racecourse) and the entertainment options, such as the kids play area, and make-your-own-pizza oven.
We also dressed areas of the restaurant to resemble a typical Christmas set-up, allowing us to capture footage for use in Christmas promotional material to make maximum use of the shooting schedule.
Casting reflected the target audience, with a family of 4 and their dog, and a couple in their early 30s, all smart-casually dressed, reflecting the wide appeal and flexibility of experiences the venue can provide.
The Results
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We created a series of destination videos, including 2 main edits and various social media cutdowns that the racecourse used as part of their ongoing marketing effort for the restaurant.
Watch the video above to see the results for yourself.
Key Skills
Casting
Location dressing
Editing
