Case Study: Chester Racecourse – TV Commercial and Digital Campaign
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Develop an approach that brings to life the new Chester Racecourse design identity through film and design assets for use across all 2022 events.

Focus on the details of Chester Racecourse’s unique day out and create a stand-out and transferrable identity.

Using colourways and lockups as independent identities for each event, we included kinetic typography to reinforce messaging and complement the design style.

Our music selection was vital to the success of the final assets. The result is a bold and clean aesthetic, breaking away from 2021 creative for something fresh, light and positive. A new era with a softer approach defining Chester Races’ own style within the Racing Community. 


Check out the full video above and the photography below.