The LFC Retail Christmas campaign aimed to spread joy among gift buyers and fans alike. It was crucial for the campaign to evoke a sense of warmth and positivity, resonating with fans who would proudly share the content. Featuring Ricky & Sue, the campaign creatively showcased their personalities through a blend of video and photography. The result? A huge success, with attention from both regional and national media, with behind-the-scenes footage alone amassing over one million organic social media views.