/Case Study: Dr Oetker – Awareness Campaign Video
Icing Vs Chocolate
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The Brief
The Brief
Key Skills
Creative
Storyboarding
Video production
Location sourcing
Photography
Editing
Storyboarding
Video production
Location sourcing
Photography
Editing
The Strategy
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To help support Dr. Oetker’s pre-Christmas sales campaign, we a vox-pops style video in the streets of Manchester, with members of the public asked a series of questions based on their cake preferences.
The Results
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The campaign, distributed on digital and social media channels, was to raise awareness of Dr. Oetker’s range of cake decorating ingredients, boosting sales for their important Christmas sales period.
Key Skills
Creative
Storyboarding
Video production
Location sourcing
Photography
Editing
Storyboarding
Video production
Location sourcing
Photography
Editing
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