/Case Study: EFL – Awards Video
Sir Tom Finney Award
The Brief
The Brief
The EFL (English Football League) Awards shine a spotlight on the excellence that takes place on and off the pitch throughout the EFL, bringing together Club personnel, players, managers, sponsors, the media and industry peers to recognise the achievements of Clubs and their communities.
The occasion celebrates the power and appeal of football, from community work, family involvement and fan engagement to efforts in developing the next generation of talented footballers, unveiling the unsung heroes, and acknowledging player and manager accomplishments.
All clubs are invited to nominate an individual who has recently retired for the Sir Tom Finney Award, which celebrates a player who has had an outstanding career in EFL competitions. This award is presented to a player who exudes Sir Tom’s talent, loyalty and commitment to their club and the league, setting standards for others to aspire to.
The EFL required a short two-minute film to be made about the award winner that would succinctly highlight why the winner was chosen and deserving of this award.
Key Skills
Video production
Editing
Music selection
The Strategy
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The film needed to capture the emotion and admiration felt by those who selected the winner for the award, ensuring that all watching it would share in these feelings. To achieve this we interviewed a number of past colleagues and relatives of the player, focussing on his achievements, personality and the impact he had on the game and the fans.
The film needed to capture the emotion and admiration
The Results
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Editing these soundbites with archive footage of his playing career alongside, set to a sentimental piece of music, resulted in a moving three minutes of video.
Watch the video above to see the results for yourself.
Key Skills
Video production
Editing
Music selection
