Haier x Liverpool FC

For Haier and Liverpool Football Club, we created a global campaign built around a shared commitment to performance, precision and excellence. From initial strategy through to global delivery, ZUT managed the campaign end-to-end, creating a premium suite of assets designed to work across markets and channels.

The brief

Bring together Haier, the world’s number one major appliances brand, and Liverpool Football Club to create a global campaign that connects elite sporting performance with precision and innovation in the home.

The challenge was to deliver a premium, multi-market campaign at scale, ensuring every asset felt cohesive, considered and aligned with both brands.

The idea

At the heart of the campaign was a simple shared truth: elite performance, whether on the pitch or at home, comes from precision, preparation and a relentless pursuit of better.

We used this as the foundation for a campaign that connected the world of elite football with Haier’s approach to technology and performance, creating an emotional and visual bridge between the two brands.

The making

This was a true end-to-end ZUT production, with strategy, creative, direction, studio production, post-production and CGI all managed under one roof.

We created a 60-second hero film supported by a comprehensive suite of global campaign assets, adapting the creative across formats, channels and markets while maintaining a consistent premium visual language throughout.

Our integrated workflow gave us control across every stage of production, from the initial strategic thinking and creative development through to final delivery and quality control.

The outcome

The result was a global campaign that brought Haier and Liverpool FC together through a shared story of performance and excellence.

From the flagship hero film to the wider campaign toolkit, every asset was designed to work as part of one cohesive global system — giving Haier a flexible suite of premium content across markets and channels.

Strategy. Creative. Production. Post-production. CGI. Global delivery.