/Case Study: Hilltop Honey – TV Commercial & Digital Campaign
Telling Scott's Story
The Brief
The Brief
Hilltop’s Founder has an interesting and inspiring story to tell. Growing up in mid-Wales and, by chance, getting into a honey-making hobby that has grown into a major brand sold in all the major supermarkets.
Our brief was to produce a concept and video that increases brand awareness to drive more in-store sales.
Key Skills
TV commercial production
Digital marketing
Social content
2D/3D
VFX
The Strategy
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We explored this amazing story in a unique way through a combination of poetry and VFX, developing a style that pays homage to the story as well as the product.
We created 3D renders of the product and built the narrative around these and the rhythm of the poem, narrated by Ed Butler, a famous Welsh rugby commentator bringing drama and impact to the storytelling.
Story-telling with Heart
The Results
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We produced several videos for Hilltop Honey’s social platforms to showcase the product and story of the growth of the company.
“UK search interest in the brand jumped dramatically during the campaign period (source: Google Trends) and everyone at Hilltop was delighted with the result”
Check out the final cut above.
Key Skills
TV commercial production
Digital marketing
Social content
2D/3D
VFX
