Produce video content for For LFC’s 22/23 Nike Home & Away kit launch that expands on their customer base to drive sales.
Our concept combined video and photography, styling the creative with Liverpool’s vibrant and diverse music scene. We included reference to LFC’s values, ‘The Red Way; – the attitudes and beliefs that underpin the Club’s commitment to diversity and inclusion, to further connect the Club to the people of Liverpool.
To tie these themes together, we featured local musicians, artists and influencers. By linking local talent, we demonstrate Liverpool Football Club’s commitment to their community by working with home-grown talent.
LFC’s players were illuminated alongside graphical representations of the musical genres, shot for intense dynamism and energy allowing each player’s personality to shine through.
The LED screens, lighting rig and homegrown music scene results in a vibrant film moved on from traditional kit creative to fashion-forwards for broader appeal with an on-trend aesthetic.
View the final film above.