/Case Study: LJMU – Prospectus Video
John Moores Business School
The Brief
The Brief
Liverpool John Moores required a digital version of their business school prospectus which could be shared across multiple platforms. The purpose was to communicate what JMLU business school had to offer for future and current students across the country.
Key Skills
Narrative development
Video production
Editing
Motion graphics
The Strategy
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By featuring a wide cross-section of students from a range of courses, both undergraduate and postgraduate, we captured honest interviews to interlace into the video’s narrative. This also helped relate the School’s increasing strength as a business course provider with real student accounts.
We made the video stand out with dynamism and energy, reflecting the themes of leadership, entrepreneurship, and real-world business skills. We worked closely with the School’s marketing team to really understand the purpose and objectives behind the broader campaign, ensuring the result was a truly effective asset.
We made the video stand out with dynamism and energy, reflecting the themes of leadership, entrepreneurship, and real-world business skill
The Results
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We created a showcase video to market the business school as a whole, which still stands as a usable and timeless asset today.
Key Skills
Narrative development
Video production
Editing
Motion graphics
