To promote the launch of Nando’s takeaway service, we were commissioned to film the construction and modelling of a dress made entirely of Nando’s delivery food packaging.
We created a stylish and energetic video content that documented the creation of a spectacular dress, designed and created by Tara Rimawi, an employee at the South African chain’s Manchester restaurant.
By overlaying footage of the dress making with animations reminiscent of the restaurant chain’s colourful decor, we were able to add a flavour of the brand and give the video a tempo to match the music.
The video was distributed across Nando’s digital platforms and social media channels. The dress went on display at Nando’s Liverpool ONE during the British Style Collective.
Watch the video above to see the results for yourself.