NH Foods is an official partner of Liverpool Football Club. As part of their activation activity for the partnership, they wanted some fresh new video content that celebrated the partnership and familiarised fans with the NH Foods brand.
From past experience, we knew that above all else, it was essential for the video content to be primarily interesting and entertaining to fans, for it to be engaging and shareable.
The content was structured around “celebrating the joy of eating” – giving a casual, informal look at a player’s relationship with food and the associations that food has for him.
The shoot was relaxed and candid, showing the personal interactions between the players, and giving little glimpses into their lives off the pitch.
The video was the type of content LFC fans love – giving them access to the personalities of the players.
To date, the video has had over 732,000 views on YouTube and generated over 21,000 likes and 600 comments.
Watch the video above to see the results for yourself.
