Creative Production Agency
/Case Study: Northern Cities – Multi-City Tourism Destination Marketing Video

One Train, Five Cities

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The Brief
The Brief

Marketing Liverpool required a destination marketing film to showcase participating cities in their ‘Urban Collective and Renaissance Collection: Cultural Collections in the Cities of Northern England’ project,

The project’s aim was to create culturally-themed, bookable products across five former Northern industrial cities that are experiencing a regeneration-driven cultural renaissance: Liverpool, Manchester, Leeds, Hull and Newcastle.

Key Skills
Creative
Storyboarding
Video production
Art direction
Location sourcing
Casting
Editing
The Strategy
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Capture the vibrancy, spirit, heritage and uniqueness of the five cities through product and hero imagery, emphasising the ease of connectivity between the cities to act as a catalyst to stimulate visits and bookings.

We used atmospheric hero shots of each city’s iconic locations, using hyperlapse techniques to bring life and dynamism to each shot sequence.

We used atmospheric ‘hero’ shots of each city’s iconic locations, using hyperlapse techniques to bring life and dynamism to each shot sequence

The Results
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Aimed at international millennial city breakers from the Netherlands, Germany and the Nordics, the video provides a snapshot of the cultural highlights at each bustling city along the TransPennine Express train route.

Check out the full video above.

Key Skills
Creative
Storyboarding
Video production
Art direction
Location sourcing
Casting
Editing
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