Case Study: ProMOTION EV1 – Content Strategy
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Swellaway Ltd turned to us for content to help with the launch of their new product, the ProMOTION EV1.
We created a 12-month product content strategy aimed at raising both brand and product awareness amongst the target audience of professional athletes and their trusted medical teams. All the content was designed to educate on the science behind the product and build trust through athlete and scientific endorsements.
Over a 12 month period we created a range of content spanning video, photography, 3D animation and graphic design that was rolled out to audiences via social media, email campaigns and paid advertising campaigns, generating awareness, audience engagement and sales leads.
