Creative Production Agency
/Case Study: ProMOTION EV1 – Content Strategy

Audience-Driven Content

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The Brief
The Brief

Swellaway Ltd turned to us for content to help with the launch of their new product, the ProMOTION EV1.

Key Skills
Content Strategy
Creative Ideation
Art Direction
Video Production
Photography
3D Animation
The Strategy
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We created a 12-month product content strategy aimed at raising both brand and product awareness amongst the target audience of professional athletes and their trusted medical teams. All the content was designed to educate on the science behind the product and build trust through athlete and scientific endorsements.

“After years of R&D it is a really exciting time for us. We are starting to penetrate the elite sports clubs and athletes in order to spread the benefits of ProMOTION EV1 and the work that Zut have done so far has been instrumental in helping us with this.”

Rebecca Woodley-Jones
Commercial Director
The Results
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Over a 12 month period we created a range of content spanning video, photography, 3D animation and graphic design that was rolled out to audiences via social media, email campaigns and paid advertising campaigns, generating awareness, audience engagement and sales leads.

 

Key Skills
Content Strategy
Creative Ideation
Art Direction
Video Production
Photography
3D Animation
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