Case Study: ProMOTION EV1 – Digital Marketing Strategy
Swellaway Ltd. initially appointed Zút to create a series of creative video and photography content to support the launch of their new product, the ProMOTION EV1, but soon realised that they needed a broader content strategy to sit behind the campaign and really get the most from their content, so turned to us for support.
We created an initial six-month product launch campaign, encompassing phases of awareness, education and reaction to build and engage a number of niche target audiences.
We devised a content, marketing and measurement model; mapping content, channel messaging and KPIs to each stage of the audience consideration funnel.
The campaign was fully managed by Zút’s in-house marketing team and incorporated:
- Devising and managing a social media strategy, with content created by our graphic designers and motion designers
- An in-depth digital marketing strategy to drive and convert relevant website traffic
- An email marketing campaign, written, designed and delivered by us
- Planning and preparation for a large expo event
- PR support, planning and copywriting
