Swellaway Ltd. initially appointed Zút to create a series of creative video and photography content to support the launch of their new product, the ProMOTION EV1, but soon realised that they needed a broader content strategy to sit behind the campaign and really get the most from their content, so turned to us for support.
We created an initial six-month product launch campaign, encompassing phases of awareness, education and reaction to build and engage a number of niche target audiences.
We devised a content, marketing and measurement model; mapping content, channel messaging and KPIs to each stage of the audience consideration funnel.
The campaign was fully managed by Zút’s in-house marketing team and incorporated:
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