Creative Production Agency
/Case Study: ProMOTION EV1 – Digital Marketing Strategy

Raising Awareness in Elite Sport

The Brief
The Brief

Swellaway Ltd. initially appointed Zút to create a series of creative video and photography content to support the launch of their new product, the ProMOTION EV1, but soon realised that they needed a broader content strategy to sit behind the campaign and really get the most from their content, so turned to us for support.

Key Skills
Campaign Planning
Content Creation
Content Management
Social Media Strategy
Email Strategy
3D Animation
Graphic Design
Content Copy
The Strategy
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We created an initial six-month product launch campaign, encompassing phases of awareness, education and reaction to build and engage a number of niche target audiences.

We devised a content, marketing and measurement model; mapping content, channel messaging and KPIs to each stage of the audience consideration funnel.

The campaign was fully managed by Zút’s in-house marketing team and incorporated:

  • Devising and managing a social media strategy, with content created by our graphic designers and motion designers
  • An in-depth digital marketing strategy to drive and convert relevant website traffic
  • An email marketing campaign, written, designed and delivered by us
  • Planning and preparation for a large expo event
  • PR support, planning and copywriting

“After years of R&D it is a really exciting time for us. We are starting to penetrate the elite sports clubs and athletes in order to spread the benefits of ProMOTION EV1 and the work that Zut have done so far has been instrumental in helping us with this.”

Rebecca Woodley-Jones
Commercial Director
The Results
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Key Skills
Campaign Planning
Content Creation
Content Management
Social Media Strategy
Email Strategy
3D Animation
Graphic Design
Content Copy
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