/Case Study: Royal Manchester Children’s Hospital – Patient Stories
Young Patients Tell Their Stories
The Brief
The Brief
Produce a video for social channels that highlights the vital work of the Royal Manchester Children’s Hospital Charity, which supports patients and their families.
Key Skills
Video production
Interviewing
Editing
The Strategy
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Feature inspirational young patients describing their own experiences of the Royal Manchester Children’s Hospital Charity to support the charity’s fundraising activities.
Using a specialist interview technique, we capture the essence of each patient’s unique personality, which helps to create a strong emotional connection with viewers.
Capturing the essence of each patient’s unique personality
The Results
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The film, featuring inspirational young patients describing their own experiences of the Royal Manchester Children’s Hospital Charity, was produced to support the charity’s fundraising activities.
The piece was shown at events and shared on the charity’s digital and social media channels to encourage people to volunteer their time or donate to the Royal Manchester Children’s Hospital Charity.
Key Skills
Video production
Interviewing
Editing
