/Case Study: Sensor City – Imagery and Promotional Video

Sensor Technology Hub

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The Brief
The Brief

Sensor City is a joint venture between Liverpool John Moores University and University of Liverpool, devised to provide academic institutions and small businesses with access to leading-edge technology and data processing capabilities.

Zút was commissioned to produce a short film that summarised Sensor City’s premises, capabilities and offering, to encourage more people to use the services.

Key Skills
Creative concept development
Video production
Hyperlapse
Cinematography
Interviewing
Editing
The Strategy
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For this film we wanted to create a high-end production using a range of cinematic shots and techniques.

We used hyperlapses and time remapping to extend time through the clouds moving, and shadows moving across the building.

Everything was beautifully composed to give the whole film an overall high value feel, elevating what could have otherwise been a dry corporate video, with quite a simple message.

The Results
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Watch the video above to see the results for yourself.

A collection of beautiful images delivering a simple message

Key Skills
Creative concept development
Video production
Hyperlapse
Cinematography
Interviewing
Editing
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