/Case Study: The Jockey Club – Digital Commercial
Ladies Day
The Brief
The Brief
For the 2022 Grand National, we were commissioned to produce video content promoting the Ladies Day event. With an emphasis on what activities and competitions were going to be on throughout the day.
Key Skills
Location sourcing
Casting
Wardrobe
Scriptwriting
Storyboarding
Video production
Art direction
Photography
Editing
Animation
The Strategy
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Our approach was to build on the updated branding for The Randox Grand National Festival 2022. There is a focus on the new typography used. It comes in a range of weights and reflects the physicality of the Grand National course but also the diversity of the race goers themselves.
Also featuring the bold new colours which have been incorporated into the campaign, helping the creative to look fresh and stand out. Which is what Ladies Day is all about.
After a disruptive few years to live events, in this creative we wanted to celebrate the best of the event. Using a montage of highlights from the racing grounds to the fashion, capturing the excitement and buzz of the day. This worked perfectly for social platforms and quick and attention grabbing visuals can hook a viewer within a short time frame.
Celebrating the experiences & rituals of getting ready for ladies day
The Results
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We produced a full campaign for the Jockey Club’s digital platforms, with multiple edits for use across social media and online channels.
Key Skills
Location sourcing
Casting
Wardrobe
Scriptwriting
Storyboarding
Video production
Art direction
Photography
Editing
Animation
