/TV Commercial Case Study: Mazuma Mobile 3D Animation & Live Action

Get Money for your Mobile

Mazuma Maz Character on laptop waving
The Brief
The Brief

Mazuma Mobile, the UK’s leading online mobile phone reuse company, were looking for a creative and production partner to create a new series of TV commercials that clearly communicated their range of technology recycling services.

They were keen to see ‘Maz’ brought to life in a real-world environment through CGI and wanted a creative and fun concept and rationale his appearance.

It was also important that the ads highlighted the range different tech products that could be recycled to support key messaging.

Key Skills
Creative Concept
Storyboarding
3D Animation
Live action CGI
Location Sourcing
Lighting
Editing
Graphic Design
The Strategy
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Our approach started by giving Maz, Mazuma’s lovable character a makeover, giving him more personality and texture through more sophisticated 3D animation than he had appeared on screen in previously.

Small changes like changing his mitten-like hands to fingers, gave Max the ability to point and press buttons, opening up a world of opportunities for him to interact with technology in an advert focussed around electronic devices.

Knowing that Mazuma also wanted to run a twelve month campaign, we were keen to maximise the amount of content that could be gained from one shoot. This required upfront planning of multiple scenes set in multiple seasons, but made the campaign more cost effective for the client and maximised the number of deliverables.

The Results
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The project resulted in a series of four live action TV commercials (including a Christmas ad) featuring the new upgraded Maz in the starring role and supported by a package of digital assets.

 

“The Zut team were a pleasure to work with from start to finish. They worked hard to understand our brand in the early stages and were meticulous during production and post-production. The whole team at Mazuma are delighted with the end results.”

Suzanne Parker
Head of Brand Marketing at Mazuma
Key Skills
Creative Concept
Storyboarding
3D Animation
Live action CGI
Location Sourcing
Lighting
Editing
Graphic Design
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