Visit Greenwich commissioned us to produce campaign content that showcased the attractions and leisure opportunities in the Greenwich area of London.
Our strategy was to focus on smaller groups of people rather than large crowds, to represent the enjoyment of visitors in the historic spaces and grounds.
To grab attention we created sharp imagery, filling the frame with colour. We used a mix of wide shots to show the impressive architecture and grounds, which reflected the amount of space there is to explore within Greenwich.
When capturing the diversity of activities to do, we focused on the models to get across the enjoyment from their facial and body language whilst experiencing some of what Greenwich has to offer. We also had the background filled with surrounding colours to make the imagery catch your eye.
The selected stills were formatted in a variety of ways. This allowed flexibility for how the client wished to use them – such as having space to add overlay text. The imagery captured is still featured on the Visit Greenwich website and in use for their publicity assets, brochures, posters, socials and online advertising.
Check out some of the captured content below
