/Case Study: Vista – Creative Refinement and Promotional Video
Matchday
The Brief
The Brief
Vista is an official partner of Liverpool FC. Through their partnership they wanted to raise their profile amongst Liverpool fans, by creating authentic video content that would resonate with the fan-base.
The video needed to showcase a range of local small businesses, giving them ‘hero’ status, whilst ensuring a creative link with other LFC x Vista content.
Key Skills
Storyboarding
Location sourcing
Art direction
Video production
Time-lapse
Editing
The Strategy
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Our approach to meeting this brief was to create a showcase the romance of an LFC matchday
both in the city and around Anfield, creating an explosion of matchday sights and sounds.
We wanted to make the video truly ‘scouse, featuring genuine business owners, a actual matchday fans, capturing their voices for an authentic scouse feel.
Starting at dawn in the City Centre, our film took in the sights and sounds at various locations between the city and Anfiled on the build up to the match, capturing the essence of what a matchday meant to each business we encountered along the way.
The Results
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The finished video was used by Vista as a hero piece for the LFC partnership on their website, YouTube Channel and Instagram feed.
Key Skills
Storyboarding
Location sourcing
Art direction
Video production
Time-lapse
Editing
