/Case Study: XBOX: Play at Wembley Video
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The Brief
The Brief
Video content announcing the partnership between Xbox and England Football including representatives from the Men’s, Women’s, Para & eLions teams.
Key Skills
Creative
Design
Video production
Branded partnership content
Sports sponsorship marketing
Design
Video production
Branded partnership content
Sports sponsorship marketing
The Strategy
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Produce dramatic video content that leverages the wave of positivity felt as England progressed through Euro 2020.
Executed across 3 phases:
- Launch hero content – the central piece featuring cinematic shots of Wembley Stadium becoming illuminated in Xbox colours and branding
- From the main video piece, promotional assets were created, including a tease drone shot over Wembley with the Xbox logo tracked over the centre circle
- Promotional content design assets from the central video asset used across print and digital to support the sponsorship
The Results
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The video reveals the sponsorship of England Football with Wembley stadium illuminated in green and branded in Xbox logos.
Key Skills
Creative
Design
Video production
Branded partnership content
Sports sponsorship marketing
Design
Video production
Branded partnership content
Sports sponsorship marketing
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