Creative Production Agency
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Animation

Bringing brands to life through moving image

Brands are awarded for their originality, and we attack animation work with no limits, connecting people in a way that writing and live-action cannot. Anything’s possible with our animation services.

From devising your content strategy to concept generation and scripting, through to pre-production, shooting your video and all aspects of post-production
– we’ve got it covered.

The video production stage is where you see results from our creative process and strategy coming together to create the WOW! you’ve been looking for.

Animation Services

Animation shows your brand’s unique perspective and personality, conveying simple messages, or explaining complex ideas, quickly and concisely. Our animations are designed to stay in minds for longer for better recall.

Beyond hard-to-find talent, technical expertise and experience, the Zút magic in our animation services comes from collaborative relationships with our clients.

Honest, open conversations about how to best achieve objectives is the secret to the creative evolution of a campaign and impactful formulas. Check your work below.

OUR WORK

What is animation production?

Animation is a broad term covering anything from moving text and graphics to dynamic illustrations, photography and everything in between.

Motion graphics (or ‘motion design’) is an animation approach of moving graphic design including typography, shapes, icons, photographs, textures, and brand features. A motion graphic represents a general theme that concentrates on information and messaging rather than narrative or drama. As such, a motion graphic can include both 2D and 3D visual techniques.

2D animation and rotorscoping

Unlike 3D and VFX services, ‘2D animation’ is a term used more broadly, and is inherently the approach of moving flat illustrations or digital images to create the illusion of movement. This style can be driven by any theme and often features animated people or characters.

‘Traditional’ or ‘cel’ animation is a type of 2D animation, most commonly associated with old-school cartoons and films (think classic Disney and Tom & Jerry). This look is achieved through sequential illustrations to achieve movement a bit like a flip book. 

Rotoscoping refers to the process of manually altering footage one frame at a time to achieve a desired artistic effect that is grounded in realism. Stop Motion is another example of ‘real-world’ animation, whereby physical models or objects can be manipulated in a sequential way. Wallace and Gromit is a classic example of this.  

What style of animation is best?

There is no right or wrong, better or worse choice when it comes to different styles of animation. The most important thing is to identify what style works and this depends on a variety of factors. This is where our close collaboration with clients comes into play.

Before artwork begins, we work closely with you to understand your brand identity and the right tone of voice. We take this information and determine the most suitable and effective creative direction to take, as each style of animation has its own virtues and can be pushed to achieve different visual moods and energy.

Our Process

  1. Fully understanding your content objectives, by brief, by conversations or both
  2. Research and exploration to inform creative solutions
  3. Present concepts to you, through artwork and/or styleframe creation 
  4. Route development 
  5. Media ready
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