Bookmakers Betfred will launch its new ‘Let’s Get Ready To Rumble’ campaign on Saturday, which will run across TV and be supported with activity across press, digital and social channels.

Created by Zut, the campaign stars the legendary American ring announcer Michael Buffer and his famous trademarked catchphrase.

The creative celebrates the return of fans to stadiums and as well as the euphoria and excitement big game moments create.

Zut has devised and produced a suite of TV adverts that will promote a mix of sports and Betfred’s Safer Gambling messages.

The iconic 2 Unlimited 90s dance track ‘Get Ready for This’ provides the soundtrack.

Betfred boss Fred Done, said: “We are delighted to be associated with Michael, he epitomises what Betfred is all about; Fun, excitement, and big sporting moments.

“When Zut presented us with their idea we were blown away by their concept and they have done a brilliant job in bringing it to life.”

Michael Buffer added: “What I love about Betfred is that Fred is a sports fan and so passionate. He loves the action just like me. I love sports, the thrill of victory and the agony of defeat is what keeps you going and Betfred are in involved in so many sports. That’s why it’s a great relationship.”

Zut Creative Director Matt Thompson, commented: “Michael is the world’s biggest and best-known sporting announcer, who better to choose to star in a campaign that celebrates sport and those special spine-tingling moments it creates.”

“We know how passionate the Betfred team are about sport and the events they support and sponsor. Our creative celebrates their passion and the return of sport at its best.”

Managing Director Mark Hancock added: “Having worked with the Betfred team for a number of years its fantastic to be involved in such a major campaign for them. Their business stretches the world, we wanted a world-famous figure to grab the imagination of sports fans and bring Betfred’s presence in major sporting events to the fore.”

The campaign will launch this weekend and a sixty-second version of the advert can be viewed here.  A look behind the scenes available here.

Michael Buffer also features in a Safer Gambling advert and twenty percent of all airtime on TV will be dedicated to safer gambling messages.

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