LFC x Nike: 22/23 Third Kit

We captured the essence of the club’s legendary nights in Europe by portraying the energy ignited by the dedicated fans who follow them across the continent. Our creative approach highlights the fans’ creative flags, which serve as symbols of their pride from their travels. Using these fan flags, we crafted an immersive 360 environment, offering a genuine and interactive experience that embodies the spirit of LFC’s European away days. It’s a tribute not only to the team’s performances on the European stage but also to the passionate response of the fans—a living testament to their devotion.