Creative Production Agency
/Sectors

Charity

Moving People through Moving Images

We’re a charity video production company delivering concepts, creatives, and content with heart and soul to move your audiences whatever your objective.

From devising your content strategy to concept generation and scripting, through to pre-production, shooting your video and all aspects of post-production
– we’ve got it covered.

The video production stage is where you see results from our creative process and strategy coming together to create the WOW! you’ve been looking for.

Your Charity Video Production Company

The charity sector has many stakeholders and objectives, and content that raises awareness, develops understanding and moves people is key. We love producing charity content and for over a decade have helped non-profits communicate powerful messages through results-focused campaigns.

From awareness videos to TV commercials and marketing campaigns, we do all kinds of not-for-profit work and we’d love to hear from you.

Check out our charity work below.

OUR WORK

Charity storytelling - how to create moving charity video content

There are many facets to charity marketing, and one type of content that trumps all in terms of power to engage and convert is Video.

When creating charity video and content concepts we always start with insight – a compelling discovery or piece of information that drives action.

By understanding the who, what, why that drive’s your charity’s supporters we can use those insights to develop killer creative and cut-through video campaigns to meet your organisation’s goals.

An insight-driven approach is well demonstrated by charities such as CRUK, whose success with Dryathlon, and Macmillan’s Coffee Morning, is all down to insight-driven concepts and excellent execution.

What makes a video go viral?

Just hit the go viral button. Just kidding! If only it were that easy.

Let’s take a look at what makes video content highly sharable and engaging.

The kind of videos that get shared have one thing in common – emotion. Their narrative creates a wave of emotion so strong it makes people want to share. Emotion is often in the form of shock and the unexpected and shock can take various forms; from fizzing fear to an unanticipated love story.

As well as the video itself, sharable video content must be seeded as part of a robust marketing plan. Depending on the objective of the video, different channels and media will be best to house and extend your reach.

We don’t promise to make your video content go viral, because quite frankly, it doesn’t work like that. What we can do is promise to make insight-driven killer creative and video content that touches your audiences and drives action.

 

The best charity videos are

Insight-driven
Emotive
Sharable
Factual
Attention-grabbing
Strategically seeded
With a clear call to action

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