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Launching Swellaway’s sports therapy brand

Zút has been appointed by Cheshire-based Swellaway Ltd to launch its new brand ProMOTION and sports therapy product, the ProMOTION EV1.

We were appointed to launch the EV1 device to the elite sports sector after four years of research and development; providing content strategy, social media management, graphic design, copywriting, digital marketing, and content production services.

Backed by multi-million-pound investments from the worlds of football, medicine and business, including investors Wayne Rooney and Harry Maguire, the cutting-edge device delivers portable compression, heating and cooling that enables physiotherapists to support injured athletes to get back to fitness, faster.

Mark Hancock, Managing Director at Zút, commented: “We’re delighted to have the opportunity to work on this exciting campaign and support the Swellaway team as they launch such an innovative new product to the market.

“The sports industry is a sector where we have lots of experience,  and it’s great to be able to flex our creative muscles by delivering a full campaign that maximises the impact of the photography, animations and video content we’re producing.”

Rebecca Woodley-Jones, Commercial Director at Swellaway Ltd, commented: “It is great to have Zút on board to develop a strong campaign and help us get the message out there about the fantastic opportunities the ProMOTION EV1 can present to the world of sports therapy.

“After years of R&D it is a really exciting time for us. We are starting to penetrate the elite sports clubs and athletes in order to spread the benefits of ProMOTION EV1 and the work that Zut have done so far has been instrumental in helping us with this.”

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