We are proud to be working as Creative Agency for Mazama Mobile, the UK’s leading online mobile phone recycling company, to create their new TV advertising campaign, which launched December 5th.
We worked closely with the brand throughout the process, firstly generating initial creative and storyboards before moving to shoot and then finally bringing their ‘Maz’ character to life through VFX and 3D character animation.
The first, in a series of new adverts, has a festive twist highlighting Mazuma Mobile’s technology trade-in and online shop on the run up to Christmas.
Our Creative Director Matt Thompson, explains: “The Mazuma team are extremely passionate about their brand and their ‘Maz’ character. In the early stages we put a lot of time and energy into developing ‘Maz’, working hard to bring out more personality and charm.
“When storyboarding we also stayed focused on the need to clearly highlight the range of tech Mazuma can recycle and I think we got the balance just right in keeping things fun, playful and memorable.
“By working closely with Mazuma’s in-house team and understanding their needs for the year ahead, we were able to fully maximise the amount of content we could capture from one shoot, allowing us to create multiple TV commercials, with supporting artwork for digital assets.”
Suzanne Parker, Head of Brand Marketing at Mazuma, said: “The Zút team were a pleasure to work with from start to finish. They worked hard to understand our brand in the early stages and were meticulous during production and post-production. The whole team at Mazuma are delighted with the end results.”