Case Study: EFL – Content Strategy
The EFL needed a content production partner who could work reactively to a series of briefs issued throughout the year for a range of video production projects, delivering a consistent high quality across the projects in keeping with their brand and audience expectations.
We have a long-standing content production partnership with the English Football League (EFL), each year devising and producing a range of different levels and types of content; ranging from informational videos to promotional and celebratory videos.
Our understanding of their target audience and the best way to communicate with them has proven invaluable throughout this partnership; whether we are producing an explainer video to help fans underhand why a match has been called-off at short notice; or finding creative ways to talk to fans of rival clubs about the same issue.
