Higher education video production and campaigns with edge that showcase your institution’s unique USPs, whatever your objective.
From devising your content strategy to concept generation and scripting, through to pre-production, shooting your video and all aspects of post-production – we’ve got it covered.
The video production stage is where you see results from our creative process and strategy coming together to create the WOW! you’ve been looking for.
Higher Education Video Production
Choosing where to work and study is one of the most pivotal decisions to be made in a lifetime. The detail is what makes our education content different. We drill into the nuances special to each institution with creativity and high-end production to showcase your rich offering of potential and culture.
To be successful in higher education video production, knowing the education industry, and understanding the detail is essential to creating impactful content. People want cutting-edge places to study, and our clients look for campaigns with edge to impress.
With years of experience in higher education video production for education boards, universities and colleges, we help institutions reach their content and marketing goals through exceptional content.
Video content is the preferred format for most people. We are visual creatures, so naturally absorb video better than written content.
Statistically speaking, your audiences are much more likely to watch a short video than they are to read a web page or article.
Video marketing an extremely effective way to show off your institution’s personality enabling you to engage with your audiences in a more personal and authentic way.
When influencing people on a decision that will impact on their future, showcasing your culture and values with warmth and transparency is key.
We start by understanding the needs of students and their families and create content that captivates and excites them.
We start by asking questions:
What does your ideal market look for in a place of education?
What do they value most?
What are their goals?
What criteria do they consider when making their decision? Prestige, quality, facilities, testimonials?
Then we ask, what do you provide that speaks to these things to develop concepts that cuts-though.
Tips for creating Education Videos
There are so many ways to tell a story especially when it comes to education. Here are some of our top video ideas:
1. Make use of short-form videos that can be used on platforms like Tiktok
2. Ensure you hear from your current students. They will be an extended family for the next few years, so their recommendations will have most impact. User-generated content can be nice to capture this!
3. Showcase inspirational stories of successful past students
4. Use a virtual tour to show people around the facilities and give a glimpse of everyday activities at the school. Make sure to capture:
+ Your beautiful campus
+ Your social life and extra-curricular facilities
+ Student and school achievements
5. Share your values – these tell your audience who you are; what sets you apart and what they can expect to be part of.