Game-Changing Content

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We work with the world’s biggest sporting stars and brands delivering sports video production, photography and campaigns. We produce concepts and content that transcends sports marketing to engage fans.

From devising your content strategy to concept generation and scripting, through to pre-production, shooting your video and all aspects of post-production
– we’ve got it covered.

The video production stage is where you see results from our creative process and strategy coming together to create the WOW! you’ve been looking for.

Sports Video Production

Fans want fresh, authentic content, and we understand the dynamics, nuances and detail required for concepts and content that engages your fanbase.

To be successful in sports video production, knowing the industry, understanding the teams, the players, and most importantly the fans, is essential to creating impactful content. 

The detail is what makes our sports content different. Designed to resonate with respective fans, we drill into the nuances special to each tribal fanbase executing with creativity and slick production.

From playing the social game, selling merchandise and new kit launches to commercial sport partnership videosCSR sports films and ticket sales, sports is our game. Check out our work below.


Zút Sports Video Production

When clubs look for sports video production and marketing, they often find themselves working across multiple agencies for marketing strategy, creative and content production. At Zút , all these specialisms are under one roof.

We’re proud to work with sporting stars, top brands and organisations from Premiere League Football clubs to elite sports physiotherapy start-ups.

Whether it’s a new kit launch, retail product shoot, or social content, we know how to get the best out of athletes and products.

What are the different types of sports marketing?

Sports marketing connects athletes, brands and athletes with fans, businesses and consumers. Here’s a list of some of the different types of sports marketing:

  • Sports clothing and merchandise
  • Sports sponsorships
  • Sporting events
  • Sports corporate businesses marketing 
  • Individual athlete PR 
  • Sporting stadiums and venues
  • Federations, leagues and series
  • Sports equipment
  • Sports news, live shows, talk shows and sport programmes

Why does video work for sports marketing?

Video affects people on a physical and emotional level that other mediums can’t compete with.

When something moves, it triggers an innate response that grasps our focus. The motion of video stands out and demands our attention better than any other medium.

Sports is visceral and kinetic, so it goes without saying that video is the perfect medium that works for sports marketing.

Tips for Sports Video Production

  1. Be emotive. Laughter, tears, or surprise are helps connect with audiences and get more shares
  2. Bring out the best in talent. Seeing sports personalities in a new light can be surprising and connecting
  3. Sports fans love learning about their heroes. Share facts and information to deepen their connection
  4. Keep it coming! Sports fans are loyal to their teams and reward brands with engagement when you provide the content.
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