We work with the world’s biggest sporting stars and brands delivering sports video production, photography and campaigns. We produce concepts and content that transcends sports marketing to engage fans.
From devising your content strategy to concept generation and scripting, through to pre-production, shooting your video and all aspects of post-production – we’ve got it covered.
The video production stage is where you see results from our creative process and strategy coming together to create the WOW! you’ve been looking for.
Sports Video Production
Fans want fresh, authentic content, and we understand the dynamics, nuances and detail required for concepts and content that engages your fanbase.
To be successful in sports video production, knowing the industry, understanding the teams, the players, and most importantly the fans, is essential to creating impactful content.
The detail is what makes our sports content different. Designed to resonate with respective fans, we drill into the nuances special to each tribal fanbase executing with creativity and slick production.
When clubs look for sports video production and marketing, they often find themselves working across multiple agencies for marketing strategy, creative and content production. At Zút , all these specialisms are under one roof.
We’re proud to work with sporting stars, top brands and organisations from Premiere League Football clubs to elite sports physiotherapy start-ups.
Whether it’s a new kit launch, retail product shoot, or social content, we know how to get the best out of athletes and products.
What are the different types of sports marketing?
Sports marketing connects athletes, brands and athletes with fans, businesses and consumers. Here’s a list of some of the different types of sports marketing:
Sports clothing and merchandise
Sports corporate businesses marketing
Individual athlete PR
Sporting stadiums and venues
Federations, leagues and series
Sports news, live shows, talk shows and sport programmes
Why does video work for sports marketing?
Video affects people on a physical and emotional level that other mediums can’t compete with.
When something moves, it triggers an innate response that grasps our focus. The motion of video stands out and demands our attention better than any other medium.
Sports is visceral and kinetic, so it goes without saying that video is the perfect medium that works for sports marketing.
Tips for Sports Video Production
Be emotive. Laughter, tears, or surprise are helps connect with audiences and get more shares
Bring out the best in talent. Seeing sports personalities in a new light can be surprising and connecting
Sports fans love learning about their heroes. Share facts and information to deepen their connection
Keep it coming! Sports fans are loyal to their teams and reward brands with engagement when you provide the content.