/Case Study: Betfred – TV, Digital, and Radio Campaign
Getting Betfred Ready to Rumble
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The Brief
The Brief
Long-standing client, Betfred, tasked us with devising a fresh and innovative creative concept for their 2021 TV and digital campaigns to drive awareness and engagement with the Brand.
Key Skills
Creative concepting
Storyboarding
Art direction
TV commercial production
Video production
Set design
Location sourcing
Photography
Editing
Design
Storyboarding
Art direction
TV commercial production
Video production
Set design
Location sourcing
Photography
Editing
Design
The Strategy
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Live sport was finally starting to welcome crowds back after lockdown. Our concept celebrated sport being back and what it means to fans when celebrating a win with their favourite team, sport, or event.
The idea of highlighting live events and their audiences across the year was solid, and we knew it needed a big personality to give it the cut-through we were looking for.
Betfred was keen on a brand ambassador but previously struggled to find the right person.
We came up with Michael Buffer. For us, he represents the main event and his famous tagline “Let’s get ready to rumble” is world-renowned, so we knew he would work.
We pitched Michael Buffer, and immediately knew it felt right to celebrate fans' passion and the euphoria big game moments create
The Results
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Jo Whittaker, CEO at Betfred, said the campaign was their best advert to date.
“From the fist time I saw the advert I felt ‘wow’! The music and Michael Buffer ‘Let’s get ready to rumble’ highlighting the best of what we do was just brilliant.
“Zút put their heart and soul into the production, the detail, the planning and the strategy, ensuring it rolled out across our digital media and shops.
“I’m really proud, this is the best advert BetFred’s ever done.”
Betfred boss Fred Done, said: “We are delighted to be associated with Michael, he epitomises what Betfred is all about; Fun, excitement, and big sporting moments.
Check out the TV advert here
When Zut presented us with their idea we were blown away by their concept and they did a brilliant job in bringing it to life
Key Skills
Creative concepting
Storyboarding
Art direction
TV commercial production
Video production
Set design
Location sourcing
Photography
Editing
Design
Storyboarding
Art direction
TV commercial production
Video production
Set design
Location sourcing
Photography
Editing
Design
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